Match the URLs you care about with regex and rewrite the HTML they return. Swap tags, correct heading order, set titles, and inject structured data — all applied in transit.
The hardest audit findings to ship are the ones buried in templates — a wrong heading level, a missing schema block, a legacy wrapper that breaks semantics.
DOM transforms let you target those with a pattern and a rule set. When a request matches, Site Transformer rewrites the response body before it reaches the browser and the crawler — so the page Google indexes is the page you designed.
.post-wrap-legacy into a semantic <article> with the right microdata.h1–h6 so each page has one clean outline..ld+json Article, Product, FAQ, or Breadcrumb schema to matched pages.Every rule is scoped to a URL pattern, so a transform applied to ^/guides/.* never touches the checkout. Preview the match set, publish, and roll back instantly if needed.
Combine transforms with URL aliases to restructure paths and markup together.